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Iris Designs, Web Design Company in Houston

What is marketing? And, how does it impact your business?

"Marketing is about relationships, creating value, and satisfying the needs and wants of your customer" - Professor Crayton, Ph.D - South University

It's about the bigger picture - monitoring climate changes and generating leads through calculated marketing strategies that benefit the current focus of your business as well as future business. *Phew* That was a mouthful - but important.

A good marketing strategy is fluid; it addresses who your target audience is, the current market trends that will impact your business and, which platforms will produce the desired results. Most importantly, it understands that there may be market conditions that might impact your business.

It's important to have a detailed marketing plan, frequent periods of evaluation, and forward-thinking that allow innovation and creativity to continue meeting your goals.

Bruce Lee once said, " water, my friend," and if that doesn't clearly identify the movement of market conditions and the constant shifting of trends and consumer interest, I'm not sure what will.

Marketing your business should be a synergistic component of your operation. It's an important focus and asset to your business model, but it's not the only component of an effective business strategy.

Allow yourself space to grow and learn new effective ways to market your business. Whatever you do, keep growing!

Take what resonates and leave the rest!

Use the following x4 outrageously accurate marketing tips to grow your business

  1. Craft a Creative and Compelling Headline:

  • Craft attention-grabbing headlines that drive curiosity and encourage readers to click through.

  • Use numbers, questions, or intriguing statements to capture interest.

  • Ensure that your headlines are relevant to the content and accurately represent what the reader will find.

  1. Be visually appealling:

  • Integrate high-quality images, infographics, or videos to break up text and make the content more engaging.

  • Use visuals that complement your message and enhance the overall aesthetics of your blog.

  • Optimize images for quick loading times to improve the user experience.

  1. Always include a Call-to-Action (CTA):

  • Include clear and compelling call-to-actions that guide readers quickly to your next steps.

  • Encourage interaction, such as subscribing to your newsletter, sharing the content on social media, or exploring related articles.

  • Make sure your CTAs align with your overall marketing goals.

  1. Don't forget to OPTIMIZE your SEO:

  • Optimize your blog content for search engines to improve its visibility.

  • Use relevant keywords naturally within your content, headings, and meta descriptions.

  • Create descriptive and concise meta titles and meta descriptions to entice clicks from search engine results.

Remember, these factors should align with your overall marketing strategy, and consistency is key. Regularly analyze the performance of your blog using analytics tools to understand what works best for your audience and adjust your approach accordingly.

Need more help? Click below to grab your Training Workbook!


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