Collaboration is KEY for every small business! And, it is especially so with Iris Designs and the network of small business friends that we've been able to make over the years. With that in mind, we would like to introduce you to Arley Nevar Consulting, a friend and I.D. partner who has some impactful tools to share with you about crafting a Sales Funnel for Your Small Business.
The quality of your marketing is important, but it's just as important to know the purpose behind it. When you're working from a well-crafted funnel, you're able to understand why each piece of marketing exists and can then make it more effective. A sales funnel is like a roadmap that helps you put everything else into place and gives you the data to inform your marketing decisions.
For example, if you have plenty of new people coming to your blog everyday, but very few of them are sharing their contact information with you, you have to fix the conversions to Level 3 in your funnel. If you have a large email list you're consistently mailing out to, but very few people are buying, you have to reassess how you're nurturing your contacts. At the end of the day, it's not only a guide, but a troubleshooting tool, as well.
Arley has been a great friend, client, collaborator, and inspiration with Carla at Iris Designs. She has helped small business owners create their sales funnel and make it work, ensuring conversion rates along each step are healthy and bringing in sustainable growth.
Download the following link below and use it as a guide to create an impactful Sales Funnel!