Image by Carlos Alfonso

ABOUT IRIS DESIGNS

Iris Designs is a website and branding agency that is based in Austin, Texas. Founded in May 22, of 2020 by the Creative Director and CEO, Carla Iris Medina, Iris Designs has since become a national business that supports small businesses throughout the United States.

Since its formation, Iris Designs has become a designated WIX partner and Blacks in Nonprofits Corporate partner where they support small to mid-level businesses in all industries - helping them grow and navigate the digital space. In less than 6-months, Iris Designs took on contracted marketers and grew the team of one, to a team of four.

 

Iris Designs, now has a growing team of professionals who are experienced marketers, web designers and developers, content creators, and project managers -- but even that only scratches the surface of who they are as creatives and experts in the field.

 

The cool thing is, is that Iris Designs, LLC was established due 2020's CRAZY climate. The world was on lock-down - jobs became a scarcity while many of its working-class members lost employment and childcare support. As a result of being at-home, in front of tech all-day-long, and having an ambitious mindset, many - to include Carla, sought out something different. Something new. She had the skills, the years of marketing experience, the fortitude and a tribe of close friends and family that supported her vision to start her own business. 

Less than a year later - Iris Designs, LLC is still growing and still partnering with local and national business owners in support of them growing their business. #UBUNTU

 

CARLA, CEO & FOUNDER

Website Designer, Creative Director & Business Director, CEO

Carla Iris Medina is the owner and founder of Iris Designs, LLC.She is a creative geek with a passion to support people and businesses looking to grow. She's been a marketing professional for over 8+ years with skills in content creation, creative design, website design, leadership, project management, and contract fulfillment. She's a life-long learner and is always discovering new innovative concepts to support people looking to grow. 

Fun fact: She loves to kayak while jammin' to reggae, ride her Haro bicycle around Austin, and go on hikes.

Why I chose the name: Iris Designs

As the founder, I had the honor of establishing the name of this business and oftentimes, I get the question - why Iris Designs? Well here's the short and sweet...

 

"Iris"  in Iris Designs, initially came from my middle name, and the middle names of my grandmother and great grandmother, Carmen Iris (FAM-BAMM!!). So naturally, in naming my business - I wanted to create a brand/business that could create a family legacy. 

 

Now here's the cool part of the name:

An 'iris'  is a type of flower that was named after the Greek goddess who rode rainbows to deliver messages or communicate messages to the gods. It is said, that the goddess was the link between the heavens and the earth. 

Now, this flower, in addition to having familial ties, was also found surrounding the hospital that I was born in (Seba, Puerto Rico). And get this - it was in bloom!! Now - an iris flower in bloom symbolizes: faith, hope, courage, wisdom, and admiration - all of which are values that I wanted to tie into this business. Another cool quality is, that on the human-anatomical side, an iris is also one of the most important attributes to eyesight; it determines the color of a person's eyes and it also controls the amount of light that enters the eye -- creating the ability, for us to see things more clearly.

I mean - the name Iris Designs - just fit!  

 

-Carla

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NESHAMA, PROJECT MANAGER

Website Developer, Website Designer & Content Creator

Shonta' "Neshama" Roberson is equal parts creative and analytical--naturally leading her into a career as a web designer/developer. She has a background in marketing and content management, and her specialty is clean elegant design. 

 

Fun fact: She loves officiating weddings!

BRITTNEY, PROJECT MANAGER

Graphics Designer, Website Designer, & Editor

Brittney Ford is an artist from Colorado Springs, CO. Even though she’s graduated and received her certification a little over a year ago; She has been operating as a web/graphic designer for the last 4 years. Her goals are to utilize her artistic talents to help clients succeed and watch them grow.

 

“As an artist I believe that true satisfaction comes from the ability to collaborate with others to create something amazing. I don’t just want to work for my client, I want to collaborate with them to make their brands amazing”.

Fun fact: She loves to read, write and sing.

Small Strokes