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Iris Designs, Web Design Company in Houston

The Importance of Having a Website for Your Business

You are many steps behind your competition if you are a business owner without a website. But, don’t panic just yet. With a large number of free website development tools available, you can make a change right away. Bill Gates bellowed the urgency of building an online presence many years ago. In 2020, it is even more urgent. These days, you don’t only need to have a website, but you also need to ensure that your website has effective Search Engine Optimization (SEO).

The Power of a Website

The benefits of having a website for your business go without debate. Having a website can be a major tool in attracting new customers to your business. in this digital age, customers are online searching for the brands they are interested in. If you have been doing the right things, they are likely searching for you too. If potential customers are not able to find you online this could have a serious impact on your credibility.

A website is your little business property on the World Wide Web. You personalize your physical business space to impress and convince customers. Similarly, you can design your website to achieve the same thing. The difference is that your website will have a much wider reach. It has been reported that upwards of 4 Billion people are currently using the internet. This means that your target audience can be found with a few clicks. This gives you the incredible opportunity to build brand awareness and communicate your brand identity.


Creating a website and establishing your presence online is easier than ever before. You can do it yourself or hire a professional designer to do it for you. Invest time and money into preparing a professional business site that speaks to the messaging of your brand.

Your customers will thank you for it!

Here are our thoughts on Website Hosting Programs for Small Business Owners

WIX Hosting Program


  1. Ease of Use: Wix is known for its user-friendly drag-and-drop interface, making it accessible for users with varying technical skills.

  2. Design Flexibility: Offers a wide range of templates and allows for extensive customization, giving users creative control over their websites.

  3. App Market: Wix has an App Market that allows users to add extra functionality to their sites easily.


  1. Scalability: Some users find that Wix may not be as scalable as other platforms for larger or more complex websites.

  2. Template Switching: Once you choose a template, it's not easy to switch to a different one without rebuilding your site.

GoDaddy Hosting Program


  1. Domain and Hosting Integration: GoDaddy is known for its domain registration and hosting services, simplifying the process for users.

  2. Customer Support: Offers 24/7 customer support through various channels, including live chat and phone.


  1. Design Limitations: While it's user-friendly, GoDaddy may have fewer design customization options compared to some other platforms.

  2. Less Feature-Rich: Some users may find that GoDaddy has fewer built-in features compared to other platforms.

Squarespace Hosting Program


  1. Design Aesthetics: Squarespace is well-regarded for its visually appealing and modern templates.

  2. Built-In Features: Offers a range of built-in features, including blogging tools, e-commerce capabilities, and analytics.


  1. Less Flexibility: While design options are elegant, some users may find Squarespace less flexible in terms of customization compared to Wix.

  2. Learning Curve: Although user-friendly, there might be a slight learning curve for beginners.

Shopify Hosting Program


  1. E-commerce Focus: Designed specifically for e-commerce, making it a powerful choice for online stores.

  2. App Store: Shopify has a robust app store, allowing users to add a variety of features and integrations.


  1. Cost: While it's feature-rich, Shopify can be more expensive, especially when factoring in transaction fees.

  2. Learning Curve: Setting up a Shopify store may have a steeper learning curve for beginners, especially compared to simpler website builders.

Ultimately, the best choice depends on your specific requirements, whether it's the type of website you're building, your technical expertise, or your budget considerations. It's always best to research first and possibly even explore trial versions or free plans to get a feel for each platform before making a decision.

"May the force be with you!"


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