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  • Carla Medina, Founder

What is marketing? And, how does it impact your business?

Updated: Sep 14, 2020

"Marketing is about relationships, creating value, and satisfying the needs and wants of your customer" - Professor Crayton, Ph.D - South University


It's about the bigger picture - monitoring climate changes, generating leads through calculated marketing strategies that benefit the current focus of your business as well as future business. *Phew* That was a mouthful - but important.


A good marketing strategy is fluid; it addresses who your target audience is, the current market trends that will impact your business and, which platforms will produce the desired results. Most importantly, it understands that there may be market conditions that might impact your business.


It's important to have a detailed marketing plan, frequent periods of evaluation, and forward thinking that allows innovation and creativity to continue meeting your goals.